FIRM FLESH Stick Foundation - Flesh Beauty
What it is
Our soft, flattering foundation sticks come in 40 true shades that glide on the skin to give medium coverage and a dewy finish. Firm Flesh sticks are multipurpose; they let you cover, conceal, and contour on your own terms.
How to use
Identify your shade, ideally in the store, by stroking three close matches on your lower cheek and walking to a window to assess them in natural light. The one that seems to disappear is your soulmate. To apply, use a sponge or brush, or stroke directly on your skin, starting at the center of your face and blending outward with a brush, sponge or your fingers.
For concealer: Pick a stick that’s two or three shades lighter than your foundation and dab under your eyes or on any other spots with your fingers or a small brush.
For contour: Choose a darker shade and apply to the hollows of your face, then blend like crazy.
Why we love it
It’s makeup that almost doesn’t look or feel like, you know, makeup. Each chubby stick is super-portable and multi-purpose. Pick one that’s a few shades darker than your perfect match, and it works as a contour stick. A few shades lighter and, voila!, you have a concealer. We reformulated these over and over (and over) to be sure they didn’t turn ashy or mask-like on any shade of skin.
Good to know
- Medium coverage with a luminous, lightly dewy, not-chalky finish
- True color clarity in 40 shades obsessively created for every skin tone
- Pigment intensifiers to prevent ashy finish in dark shades
- Creamy, blendable formula
- Contains no parabens
- Fragrance free
- Not tested on animals